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Durex 

-Brand Repositioning

-Product Development

Tasked with repositioning a brand, our team of five designers selected Durex to take on Sexual Harassment

 

Why? Sexual harassment is a serious issue that is overlooked because there is no simple solution. Durex is a trusted brand with the potential to tackle this issue by supporting safe lifestyles both inside and outside of the bedroom. 

 

Redefining Safety through comprehensive research and development of design innovation. 

This study took place in Uxbridge,

Greater London, UK ( 2018).

©2024 Crystal Chang.

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